THE CLUB CHAMPION STORY
Club Champion and PureForm Golf
After acquisitions in Canada and the UK, Club Champion continued its international expansion in 2022. PureForm, Australia’s premier golf club fitter, has been officially acquired by North America’s top fitter. “We’re very excited to partner with the PureForm team down under,” said Club Champion CEO, Adam Levy. “Like our other recent acquisitions, PureForm strives to give their customers a top-tier experience and measurable results on the course, so we felt a natural connection with them and their model.” PureForm brings expert brand agnostic fittings to golfers in both Sydney and Melbourne, Australia. With several thousand possible combinations from over 17 brands, including golf’s most recognizable players like Callaway, TaylorMade, Titleist, PXG, and more, PureForm is able to provide a more comprehensive fitting than many of their local competitors.
MEET OUR AUSTRALIA LEADERSHIP TEAM
Paul Jenner has been a PGA Professional for 25 years and has over 20 years experience in club fitting, club building, and coaching along with playing professional golf for a number of years. Paul experienced the benefits of proper custom fitted and built clubs using the best technology while visiting the United States and soon after brought this custom model to Australia, establishing PureForm Golf in 2014 and becoming the market leader in custom golf club fitting and building. Paul's passion is to give all golfers of all levels the TOUR PRO advantage through the custom club fitting process, utilising the best technology, best aftermarket shafts and best performing brands with an agnostic approach based on performance, then delivering the final product built to the customer's unique specifications to assure the on course performance matches the fitting. Paul sold PureForm Golf to Club Champion in 2022 and is focused on expanding the business in Australia and New Zealand and helping more golfers perform better and enjoy the game more.
"I'm super excited to be part of the Club Champion family and look forward to helping more golfers Australia wide play their best."
- Paul Jenner, Managing Director and Co-Founder of PureForm
Steve joined PureForm Golf in February 2016 after working in the surf/action sports industry in the United States, Europe, and Australia for the past 20 years. Steve holds an Australian CPA as well as a MBA from Georgetown University, Washington DC. Steve is passionate about sports and enjoys working in the for PureForm/Club Champion, helping golfers like himself perform at their best and enjoy the game more.
- Steve Oakley, COO/CFO