Simply put, it is not. Our immersive fitting experience is driven by factors like an expansive demo matrix, cutting-edge technology, extensive training for fitter and builders — there is a significant cost in maintaining these assets.

We try to explain it like this: If a store is offering a free fitting, they don’t have the technology or variety to offer you the very best in custom fitting. Being the best in the business means we have to charge for our fitting experience.